Is your insurance agency social media strategy delivering any business? For most agencies the answer is no. This post covers how to make your agencies social media marketing a powerful new business tool. SCHEDULE A DEMONSTRATION Below are four must do items to energize your insurance agency social media strategy. Step 1) Platform…
Many agencies wonder if insurance advertising should be part of their marketing program. Concerns about the cost of advertising and the personnel required to advertise effectively are common for agency owners. Read this post to find out how your insurance agency can advertise cost effectively. Best of all, no specialized skills or personnel are…
The need to optimize your insurance agency SEO is a sales pitch you will get from almost every marketing company on the planet. However, be careful. If these companies have not performed significant Search Engine Optimization (SEO) work for insurance agencies, they don’t know how large a challenge they’re facing. SCHEDULE A DEMONSTRATION …
Who would read a blog about insurance, you might ask? Honestly, not many people. That said, you should read this blog. Here’s why. If you’re on this page, you’re probably wondering if an insurance blog will bring more traffic to your website. We know the answer to that question. And, we’re going to share…
Many owners and agents wonder if their insurance agency website needs updating. This blog post outlines 1) how to determine when it’s time to update your website and 2) how to decide what changes to make to the website when it’s time for an upgrade. Start by learning about ValChoice tools. Click the button…
It was an honor to be interviewed by Kurt Thoennessen for the Private Client Risk and Resiliency podcast. The podcast focuses on the unique capabilities needed to best serve the private client market. Kurt asks excellent questions about the data, where it comes from and how it’s used to help both agents serving…
We were honored to be interviewed by Chris Cline of Westfield Insurance for their “Closing the Gap” Podcast. In case you’re not familiar with the podcast the Westfield website describes it as “Closing the Gap is designed for you – the independent agent. We provide a unique carrier point of view to address issues…
The promise of a steady flow of new customers is the siren song of any business. Social media promises this steady flow of new customers through increased visibility. This desire for more customers is a primary reason for the adoption of social media by businesses. Social media as an idea is easy to embrace. Unfortunately, few insurance…
Weren’t the Yellow Pages great? Everybody had them. And everybody used them. When your agency advertised in the Yellow Pages, new customers called. My, how things have changed. Unfortunately, the Yellow Pages are now basically useless. Instead, we have the Internet. With the internet, things aren’t nearly so easy. SCHEDULE A DEMONSTRATION How…
Insurance ads are everywhere. In fact, according to Statista, the amount spent on advertisements by insurance companies is the 5th largest of any industry. As an insurance agent or industry professional working for a carrier that doesn’t advertise, the large ad budgets seem like a formidable competitive threat. But is that true? Actually, it…
