We have bad news and good news. Let’s get the bad news out of the way first. Nobody cares how long your company has been in business. In fact, in an age of rapidly advancing technology, many buyers are suspicious of companies that hang pictures of the parking lot back when it was only…
When was the last time you spent $2000, or more, without reading a credible review? For most people, the answer to that question is probably, never. Both new and existing customers want to know they’re not wasting their money. Initially, that was the point of online reviews, to help consumers assess value. Unfortunately, in the…
For over a decade pundits have been predicting the demise of insurance agents. The predictions were that online sales would soon dominate the market. Against the predictions of these pundits, insurance agents continued to thrive. Then 2019 arrived. It didn’t arrive in the way the pundits predicted. Instead, the future arrived in the form…
Marketing can be confusing. Everywhere you look there’s another vendor promising to deliver the magic potion your agencies marketing program needs. In reality, most marketing programs take way too much work and deliver far too little benefit. To solve this problem, we’ve outlined the five key elements that your insurance agency marketing program should…
Is your insurance agency social media strategy delivering any business? For most agencies the answer is no. This post covers how to make your agencies social media marketing a powerful new business tool. SCHEDULE A DEMONSTRATION Below are four must do items to energize your insurance agency social media strategy. Step 1) Platform…
Many agencies wonder if insurance advertising should be part of their marketing program. Concerns about the cost of advertising and the personnel required to advertise effectively are common for agency owners. Read this post to find out how your insurance agency can advertise cost effectively. Best of all, no specialized skills or personnel are…
The need to optimize your insurance agency SEO is a sales pitch you will get from almost every marketing company on the planet. However, be careful. If these companies have not performed significant Search Engine Optimization (SEO) work for insurance agencies, they don’t know how large a challenge they’re facing. SCHEDULE A DEMONSTRATION …
Who would read a blog about insurance, you might ask? Honestly, not many people. That said, you should read this blog. Here’s why. If you’re on this page, you’re probably wondering if an insurance blog will bring more traffic to your website. We know the answer to that question. And, we’re going to share…
Many owners and agents wonder if their insurance agency website needs updating. This blog post outlines 1) how to determine when it’s time to update your website and 2) how to decide what changes to make to the website when it’s time for an upgrade. Start by learning about ValChoice tools. Click the button…
It was an honor to be interviewed by Kurt Thoennessen for the Private Client Risk and Resiliency podcast. The podcast focuses on the unique capabilities needed to best serve the private client market. Kurt asks excellent questions about the data, where it comes from and how it’s used to help both agents serving…
