This short summary of the Insurance Perspectives Podcast interview with Dan Karr, ValChoice founder and CEO, and Kelly Endicott, owner of K&M Insurance, shares the key discussion points from the interview. Time stamps are included so you can go directly to that part of the interview to listen to the discussion. The YouTube version of…
What does re-marketing cost your agency each year? Typically, the profit loss due to re-marketing is much more than anyone realizes. To find out for your agency, click this link to the “Re-Marketing Cost Calculator.” Be sure to check with colleagues on how frequently your team re-markets. In the A/B testing we do with…
What is your companies most valuable asset? For many businesses, it’s their customers. In the insurance industry, customers have a very high lifetime value and new customers have a high acquisition cost. Those two facts make current customers tremendously valuable. Are you properly protecting this asset? This post focuses on implementing a retention campaign…
We have bad news and good news. Let’s get the bad news out of the way first. Nobody cares how long your company has been in business. In fact, in an age of rapidly advancing technology, many buyers are suspicious of companies that hang pictures of the parking lot back when it was only…
When was the last time you spent $2000, or more, without reading a credible review? For most people, the answer to that question is probably, never. Both new and existing customers want to know they’re not wasting their money. Initially, that was the point of online reviews, to help consumers assess value. Unfortunately, in the…
For over a decade pundits have been predicting the demise of insurance agents. The predictions were that online sales would soon dominate the market. Against the predictions of these pundits, insurance agents continued to thrive. Then 2019 arrived. It didn’t arrive in the way the pundits predicted. Instead, the future arrived in the form…
Marketing can be confusing. Everywhere you look there’s another vendor promising to deliver the magic potion your agencies marketing program needs. In reality, most marketing programs take way too much work and deliver far too little benefit. To solve this problem, we’ve outlined the five key elements that your insurance agency marketing program should…
Is your insurance agency social media strategy delivering any business? For most agencies the answer is no. This post covers how to make your agencies social media marketing a powerful new business tool. SCHEDULE A DEMONSTRATION Below are four must do items to energize your insurance agency social media strategy. Step 1) Platform…
Many agencies wonder if insurance advertising should be part of their marketing program. Concerns about the cost of advertising and the personnel required to advertise effectively are common for agency owners. Read this post to find out how your insurance agency can advertise cost effectively. Best of all, no specialized skills or personnel are…
The need to optimize your insurance agency SEO is a sales pitch you will get from almost every marketing company on the planet. However, be careful. If these companies have not performed significant Search Engine Optimization (SEO) work for insurance agencies, they don’t know how large a challenge they’re facing. SCHEDULE A DEMONSTRATION …
