Weren’t the Yellow Pages great? Everybody had them. And everybody used them. When your agency advertised in the Yellow Pages, new customers called.
My, how things have changed. Unfortunately, the Yellow Pages are now basically useless. Instead, we have the Internet. With the internet, things aren’t nearly so easy.
How do agencies find new customers?
Most agencies have tried social media, improving their website and buying online advertising. Unfortunately, the results are rarely satisfying. For many agencies the internet has not delivered the promise of new customers. Instead, agency owners are frustrated. These cost of internet marketing has been high. Costs include hiring specialists, training staff members and paying for services. To many, these costs seem like a colossal waste of money.
With agencies facing the reality of an aging customer base, what should owners do? Some owners sell to larger organizations. Others convince themselves the loss of customers in the auto insurance line of business will reverse itself. Some believe that shifting their focus to commercial lines will improve the financials of their business.
A New Approach is Needed
The yellow pages are long in the past. Importantly, the rapid change we’ve experienced since those days is accelerating. Yes, change is occurring even more rapidly than it has been.
Fortunately, there’s good news. The good news is that internet marketing is getting easier. Previously, detailed expertise was needed about social media, digital marketing, advertising, etc. ValChoice has analyzed what insurance agencies need and consolidated those needs into a single tool set that offers the following functionality:
- Differentiate
- Promote
- Manage
Read on to learn how ValChoice tools provide these capabilities.
Differentiation
Price becomes the most important issue for consumers when the value proposition is unclear. This phrase perfectly describes a major challenge when selling insurance. Insurance is complicated. And, the value proposition is unclear. Hence, price becomes the most important issue. Unfortunately, price as a differentiator leads directly to industry consolidation. The large companies have the best economies of scale and typically win the price battle. Therefore, smaller companies must clearly differentiate their offering.
Differentiation is first and foremost what ValChoice provides. The high-quality data and thorough analysis performed by ValChoice provides the needed differentiation. The fuel-gauge-style image shown below depicts the value and quality of insurance in a way that anyone can understand.
Promotion
Promoting insurance in the digital age can be intimidating and confusing. ValChoice makes promotion easy. ValChoice tools users, with no technical training, gain the following capabilities:
- Targeted digital advertising – choose your demographic and advertise to them. It’s as easy as “add water and stir.”
- Real-time leads – leads from people currently shopping for insurance
- Social media content – automatically posted to your social media accounts
- Search Engine Optimization (SEO) – improve your websites rankings by using ValChoice tools
- Access the ValChoice Prospect Network – the key to competing online, know who’s shopping for insurance and engage them
- Be found on the web – list your producers on the valchoice.com Find an Agent pages
Manage
Getting more opportunities and prospects is only the first step. Closing these opportunities is equally important. The integrated management tools in the ValChoice tools ensures your sales funnel is actively managed and the new opportunities are closed.
Learn More
Click the button below for more information on the ValChoice tools.
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